Tips for Buying and Selling Gold

How to Buy Gold and Silver

Gold and silver prices have been at or near record levels recently, heightening interest in buying and selling gold and silver coins. Consumers, however, should resist the temptation to make impulse buys or to sell an item before researching its potential value.

The ANA urges everyone to be wary of cold-call solicitations or mobile offices, set up in temporary locations such as motels, offering instant cash for gold and silver coins. Be patient, be informed and don’t let anyone pressure you into making impulsive decisions.

Following is a checklist we encourage you to follow before buying or selling gold or slver bullion coins.

The reputation and expertise of your bullion dealer is important.

Your dealer needs to be a respected name in the industry with experience buying and selling bullion in fluctuating markets. ANA dealers must adhere to a strict code of ethics.

Know the actual cost per ounce of precious metals.

Gold, silver, and platinum prices fluctuate daily, so check the day’s spot price prior to making a transaction. Expect to pay a higher percentage over melt value for fractional gold pieces (1/10th, 1/4th, and ½ ounce) than for one-ounce pieces. Also, American Eagle and Canadian Maple Leaf bullion coins typically have a higher retail price than South African Kruggerrand bullion coins.

Understand the fees and/or commissions involved.

According to the Professional Numismatists Guild, the average retail commission for one-ounce American Eagle or Maple Leaf gold coins is about five or six percent.

Arrange for Timely Delivery

If immediate delivery is not possible, obtain from the seller in writing specific confirmation about the delivery date. Only then should you execute your order.

Know that all investments come with risks.

If you intend to buy bullion coins for investment purposes, your best protection is to spend time learning about the coins before you buy them. Uninformed buyers who make hasty purchases often overpay. Like any investment, there are no guarantees – and no one can predict with certainty that gold and silver prices will remain at the current levels or continue to appreciate.

Protect against identity theft.

Do not give out credit card numbers or bank account numbers or other private information such as Social Security numbers over the phone to anyone not known to you.

Glossary of terms

Bullion Coin

A bullion coin is a coin that is valued by its weight in a specific precious metal.

Check Current Prices


The spot price is the market price for immediate delivery of a commodity, such as gold, silver or platinum.

Collector or Rare Coin

The value of a collector or rare coin is based upon the coin’s rarity, demand, condition and mintage. A collector or rare coin may be worth more than its bullion value.

Melt Value

Melt Value refers to the basic intrinsic bullion value of a coin if melted and sold.


The spread is the difference between what a dealer will charge to sell an item and what he will pay to purchase it.

Troy Ounce

The troy ounce is the measurement used in the pricing of precious metals such as gold and silver. The troy ounce is 480 grains or exactly 31.1034768 grams.


The price a seller is willing to accept for a security, also known as the offer price. Along with the price, the ask quote will generally also stipulate the amount of the security willing to be sold at that price.